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Destin, FL (July 23, 2018) – Fish Monkey is on a mission. In the space of just a year and a half, the fishing-focused glove and gear apparel company has made remarkable strides across the U.S. and well into international sportfishing markets. Such observations turned into validations and endorsements during last week’s ICAST show, as crowds of visitors to the Fish Monkey booth rubbernecked to get a better view of the new, high-level fishing gloves and face guard products.
It was the undeniable buzz of a brand on the rise.
“Greatest ICAST show ever,” exclaims Fish Monkey president and principle product designer, Tim Mossberg. “I don’t’ think we had one single minute of downtime in our booth throughout the whole three-day event. We had such an incredible vibe happening in our booth, just an amazing amount of positive feedback from everyone — fly fishing specialists, bass tourney pros, inshore guides, offshore captains, as well as sales reps and retail buyers.”
A few of the sound bites heard on the ICAST floor:
“Without question, best gloves I have ever used,” said Jim Crowley, Hook & Hunt TV.
“These amazing gloves grip braided and fluorocarbon line for rigging or landing big fish, all while preventing damage or cuts to your hands,” observed Mark Davis, BigWater Adventures.
“Fish Monkeys are performance-enhancers on the water. They provide a better grip on my rod and the steering wheel and even enhance my hook-setting ability. They also protect my two most important fishing tools,” said Timmy Horton, Bassmaster Elite Series Pro
Mossberg notes additional ICAST highlights:
“We were approached out of the blue by buyers from prestigious retailers and major distributors, too. They’d heard about our products and liked our aggressive approach to marketing, merchandising and our constant commitment to innovation. These are big wins for us, as well as the consumer who will have expanded access to our gloves and gear.”
“International interest was amazing, too, which just shows the reach of our message and quality of our products. We had great feedback from our sales representative covering Central and South America, plus lots of potential new accounts from Canada to South Korea to Japan.”
On the product front, Fish Monkey has engineered and now offers the most complete and well-researched fishing glove line on the globe, with twenty different situation-specific glove designs. They have recently expanding into vented, breathable, sun-protecting Face Guards. And interest in several of Fish Monkey’s specialty gloves has been off the charts.
“The new Free Style Glove is already a big deal,” Mossberg notes. “It’s the first ever glove designed to allow the user to custom cut and expose only the fingers you need. We’ve had awesome feedback from bow and spear fishing folks as well as anglers, who love this design.
“We’re launching our new Tundra EX Series glove, specifically for ice anglers and winter sport enthusiasts. These gloves will be the warmest, driest, most fully functional cold-weather gloves to date. And our mix and match color products, including our new Voodoo Swamp patterns, are fast becoming the most in-demand glove-and-Face Guard combos on the water for 2019.
“We’re on to something good here. But we believe it’s just the tip of the iceberg. For example, we’re working on a new . . .” (We hit the mute button as Mossberg continues, keeping company secrets under wraps, for now.) But rest assured, this Monkey is on a mission.
For more information, visit www.fishmonkeygloves.com or call (888) 659-8864.
Destin, FL(June 14, 2018) – They’ve been referred to as “performance enhancing” and an “unfair advantage.” The fact nearly every wide receiver in the NFL and NCAA now uses gloves to protect their hands and grip pigskins should not go unnoticed by anglers. Apparently, it hasn’t been. Several seasons back, gloves designed for fishermen and women started showing up in grip-and-grin photos and live tournament coverage, everywhere. The reasons? Enhanced fishing performance and protection from outdoor elements.
Recognizing the glaring lack of premium fish-centric gloves early on, Fish Monkey began researching and designing a comprehensive lineup of situation specific hand-gear. Today, Fish Monkey offers the most complete—and continually expanding—array of exceptional angling gloves. Two of its most popular styles, the Stubby Guide Gloveand the Pro 365 Guide Glove, now brandish Fish Monkey’s newest, statement-making patterns.
Voodoo Swamp Purple and Voodoo Swamp Green outfit anglers with virtual hand graffiti; both patterns scream ‘street cred’ of the aquatic kind. At the same time, progressive Fish Monkey materials safeguard your two most important fishing appendages.
Huntsville, AL – June 19, 2018 – T-H Marine Supplies, Inc., of Huntsville, Alabama, announces that Shana Ramsey has joined the company as Sponsorship and Pro Staff Marketing Manager. In this role, Shana will maximize the effect of the T-H Marine brand as it is coordinated with sponsored events, pro staff, and other promotional resources throughout the field.
"Shana really impressed us with her industry experience and passion for the outdoors," said Greg Buie, T-H Marine Vice President of Marketing and Sales. "We are excited to bring her on board and continue to increase our capacity as a team."
Before joining T-H Marine, Shana worked for Bass Pro Shops and then Garmin International. Bass Pro Shops provided valuable opportunity to grow her marketing skills and branding acumen. Then, during her time at Garmin, Shana excelled at identifying and pursuing marine sponsorship and promotional event opportunities. It was during this time that she earned a reputation as a skilled marketing professional who could hang with industry personalities.
"I love taking my lifelong enthusiasm for the outdoors and being able to channel that passion into my career," Shana said.
"From day to day management to optimizing outcomes from events and partnerships, I'm eager to contribute to T-H Marine's marketing efforts."
Shana's multi-faceted marketing background is a big gain for T-H Marine. She brings a solid tournament familiarity, relationships with industry personalities, and many other qualities, too.
"We're confident Shana can bring plenty to the table as a leader who will drive ROI through our partnerships," Buie continued. "It's an added bonus that she can increase our depth when it comes to various other marketing efforts as well."
Shana is a graduate of Evangel University where she received her Bachelor of Science (B.S.) degree in the fields of Public Relations, Advertising, and Leadership. As a native of Springfield, Missouri, Shana looks forward to residing in Huntsville and getting to know the community, including it's surrounding fishing and hunting opportunities.
FOND DU LAC, Wisc. (June 1, 2018)– Mercury Marine has been awarded the Sustainable Product of the Year award from the Wisconsin Sustainable Business Council for its Active Trim technology. Mercury’s commitment to sustainability has won the company numerous awards including a Green Masters designation for seven consecutive years.
"I am delighted to recognize Mercury Marine with the Sustainable Product of the Year award for 2018,” said Tom Eggert, executive director, Wisconsin Sustainable Business Council. “Mercury has been working hard to reduce fuel use for engines of all sizes. Mercury Marine is another example of a great Wisconsin company that takes seriously its responsibility to make the world a better place, while delighting its customers. They stand as a shining example of what traditional manufacturers can do when challenged to be better.”
“Every product we put into the marketplace is designed with sustainability, greater efficiency and fewer emissions in mind,” said John Pfeifer, Mercury Marine president. “Our Active Trim technology, has been not only widely accepted by boaters around the world but has been praised for its commitment to fuel efficiency and safety. We are delighted to win this award and are honored that the Wisconsin Business Council has recognized it as the Sustainability Product of the Year.”
Mercury’s 2017 Sustainability report shows the company is on track to meet its 2019 goal of reduced energy consumption by 45 percent from baseline 2005 levels. The report lists numerous accomplishments in recycling, manufacturing waste, and water conservation -- including upgrading systems for water cooling and power output measurement. Mercury’s product development and engineering facility in Fond du Lac was able to reduce annual water use by 28 million gallons thanks to a closed-loop water supply system.
About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2.6 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ’N’ Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
Hey guys, The Outdoor Channel is hosting the 18th Annual Outdoors Sportsman Awards. You can vote at www.outdoorchannel.com/vote
"We film only in public waters and my favorite thing to do is provide in depth information that will really help viewers catch more fish. I love to teach and share what I have learned over the years as a professional angler" - Timmy Horton