New Raymarine visual identity expresses commitment to delivering innovative and high performance marine electronics

WILSONVILLE, OR (February 8, 2017) – Today FLIR unveiled a redesign of the Raymarine brand, including a new logo, icon and tagline to be used in all marketing activities and throughout its products lines. Both the new brand design and tagline, ‘Simply Superior,’ signify FLIR’s commitment to delivering world-class marine electronics through its Raymarine brand.

Retaining distinct and recognizable visual characteristics of the iconic Raymarine logo, the new Raymarine identity takes a modernized design that evokes energy and momentum, both attributes for a brand dedicated to making innovative products that help boaters enjoy their time on the water. The refined aesthetics of the new logo and brand language speak to the company’s commitment to performance, precision, reliability, and innovation.

Along with the new look, Raymarine has also adopted a new signature tagline, “Simply Superior.” This bold statement reflects FLIR’s mission to deliver superior-performing products and powerful, intuitive user experience under the Raymarine brand – from the company’s award-winning radar, autopilot, thermal, and sonar product lines to leading-edge Multi-Function Display platforms powered by its breakthrough LightHouse operating system.

“The new Raymarine logo, design language, and tagline embody our commitment to innovate and create world-leading marine electronics,” said Travis Merrill, FLIR Senior Vice President, Chief Marketing Officer. “We’re excited to begin introducing customers to a new era for Raymarine as we prepare host partners and customers at next week’s Miami International Boat Show.”

FLIR will showcase the new Raymarine visual identity next week at the Miami International Boat Show in Miami, Florida, February 16-20 at Booth #C362 – C Tent; and in-water slips #875 and #877. Raymarine will begin integrating its new branding in products shipping in 2017.

Huntsville, AL – January 25, 2017 -- T-H Marine Supplies, Inc., of Huntsville, Alabama, announces that it will be a partnering with legendary Bassmaster Elite Series and Major League Fishing angler Kevin Van Dam for 2017.

T-H Marine CEO Jeff Huntley stated, “Working with KVD is amazing.  Not only is he known as one of the most dominant bass fishermen of all time, he is also one of the greatest promotors of product in history.  He could pick any product in any category to have on his boat, but he used our products many years before we ever sponsored him in any way, even before we could even dream of deserving space on his jersey.  Kevin believes in what we are doing to make boating and fishing better with great products.  He works really hard for things he believes in and we are so glad he is on our Pro Staff.”

“I have worked with T-H Marine over the last few years on a number of individual signature products such as the KVD Kong, Two-Way Alarm and Hydrowave”, said Kevin Van Dam. “In addition, I have had my Nitro rigged with an Atlas Hydraulic jackplate and Hot Foot foot throttle for years. I am very excited to partner with T-H Marine to promote the full line of products. We already have a number of new products in the works to make me, and every other angler, more efficient on the water.”

“We are fired up to partner with Kevin Van Dam across our full product line. He is an angler that pushes his equipment to the limit in pursuit of more wins and he doesn’t compromise on quality. In addition, he is always thinking about the next product that will give him an advantage over the competition. It is an exciting time for T-H Marine” said Jimmy Mason, Director of Marketing, T-H Marine.

T-H Marine is celebrating its 42th Anniversary of business and has grown to be one of the largest manufacturers of boating and fishing accessories in the U.S. T-H Marine provides parts to every boat manufacturer in the country and distributes them thru virtually every major distributor and retailer of boating and fishing products. To learn more about T-H Marine, please visit www.thmarine.com .

Huntsville, AL – January 15, 2017 -- T-H Marine Supplies, Inc., of Huntsville, Alabama is continuing and growing it’s popular Atlas Awards Tournament Contingency program for 2017.

"We are excited to continue and expand the Atlas Awards program. For 2017, we have sanctioned even more tournaments." T-H Marine's president and CEO, Jeff Huntley said. "The Atlas Awards program provides a great way to reward our customers for being valuable representatives of our brand."

“2016 was an awesome year for the T-H Marine Atlas Awards program,” said Jimmy Mason, T-H Marine Director of Marketing. “We had our first Grand Slam winner in two years and then a few weeks later, we had another. In addition, we had a number of members’ cash in on numerous highest finisher awards. It is cool to see our customers use T-H Marine products to excel in their tournaments and then cash in some great bonus money.”

Mickey Beck of Hendersonville, Tennessee won an American Bass Anglers Ram Truck Open Series Tournament in July making him the first T-H Marine Atlas Awards Grand Slam winner in two years. Beck said, “Being a part of the Atlas Awards every year has helped me win a lot of extra lure money. The Atlas Awards is a no brainier for any level of competitive fisherman - but the biggest bonus is having T-H Marine products on my boat to help me catch that next fish to obtain this contingency.”

For more information on the T-H Marine Atlas Awards Tournament Contingency program and to see a list of qualifying tournaments, please see http://thmarine.com/atlas-awards. If you are interested in having your tournament sanctioned, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

T-H Marine is celebrating its 42th Anniversary of business and has grown to be one of the largest manufacturers of boating and fishing accessories in the U.S. T-H Marine provides parts to every boat manufacturer in the country and distributes them thru virtually every major distributor and retailer of boating and fishing products. To learn more about T-H Marine, please visit www.thmarine.com. To learn more about Wave Away Sonar and GPS Screen Cleaner, go to www.waveaway.com.

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Thrilled to announce: a NEW event coming to CBS in June: the General Tire World Championship, presented by Bass Pro Shops, which will pit the 12 top MLF Pros against one another in an exciting new format over six weeks of incredible television.