FOND DU LAC, Wis. (February 19, 2018) – Mercury Marine, the world leader in marine propulsion, is reviving a piece of its history as the company has agreed to lease the property at Lake X in Central Florida. Lake X, a pillar of Mercury’s heritage, was designed and built by Mercury Marine Founder E. Carl Kiekhaefer in 1957 and later sold to the Kirchman Foundation, who still owns the property today. The facility was designed to be the most secluded marine testing facility in the world with 12,000 acres of land and 1,440 acres of water at Lake Conlin.
“Mercury Marine is closing in on its 80th anniversary (in 2019) and we have a rich heritage that is unmatched in the marine industry,” said Michelle Dauchy, Mercury Marine chief marketing officer. “Returning to Lake X is an opportunity to build an immersive brand experience around that heritage and capitalize on the popularity of the Mercury brand. We have been able to host customer and media events as well as take advantage of the lake to test product.”
The location, based in Osceola County, Florida, is roughly three miles long, one-mile wide and nearly six miles in circumference. Lake X was long used for performance tests of Mercury-powered boats, R&D, new product testing and endurance validation. Mercury Marine occupied Lake X until 2004 when it chose to not renew its lease.
The secluded freshwater lake is also known for one of Mercury’s most famous PR events that took place in 1957 where a 50,000-mile endurance run, featuring two boats running continuously on a closed 5.8-mile course, 24 hours a day, seven days a week made marine industry history.
“We hear stories all the time about folks who worked for Mr. Kiekhaefer and their wonderful experiences at Lake X,” said Dauchy. “We want to create new memories and build on our heritage of performance, reliability and to merge together our new Go Boldly brand cache with almost 80 years of history.
Read more: Mercury Marine’s preserves its heritage with a return to Lake X
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MIAMI (Feb. 16, 2018) – Mercury Marine has been awarded a 2018 Innovation Award by the National Marine Manufacturers Association in the Outboard Engine category for its all-new V-6 FourStroke outboard family. The official launch of the product was made on the opening day of the 2018 Miami International Boat Show and impressed the judges with its new look, design and features that are designed to enhance the boating experience. “We are honored to win an Innovation Award for our new 3.4L V6 FourStroke platform,” said John Buelow, Mercury Marine vice president of global category management. “These engines are going to change the mid-range market. The judges were very impressed by the features, especially the top cowl service door that provides easy oil check and fill without removing the cowl.” The 3.4L V-6 employs a large displacement, naturally aspirated powerhead and proven mid‑section and drive-system designs. Additionally, the 3.4L V-6 outboards are exceptionally versatile, offering the option of mechanical or digital controls, hydraulic or power steering, and black or white cowls on FourStroke-branded products, as well as a variety of accent panel colors. This versatility makes the new V‑6 an ideal engine for repower applications. “The market has been very excited about these new engines, and we only launched them 24 hours ago,” said Buelow. “We can’t wait to get these engines into the hands of customers around the world.”
Read more: Mercury Marine wins Innovation Award for all-new 3.4L V-6 FourStroke outboard lineup
Show TimesCBS Sports
Airing on Saturdays at 7:00am EST with first episode airing on January 6th, 2018 World Fishing Network
World Fishing NetworkNew episodes will be airing 4 times a week;
Mondays at 8:00pm EST
Tuesdays at 2:00am EST
Thursdays at 7:00am EST
Saturdays at 2:00pm EST
Repeats from the past seasons will be airing on;
Mondays at 3:00pm EST Tuesdays at 3:00pm EST
Wednesdays at 3:00pm EST Thursdays at 3:00pm EST Fridays at 3:00pm EST AT&T; SportsNet Southwest
Airings for February are:
Timmy Horton Outdoors on MOTV
From Timmy
"We film only in public waters and my favorite thing to do is provide in depth information that will really help viewers catch more fish. I love to teach and share what I have learned over the years as a professional angler" - Timmy Horton |
