News

FOND DU LAC, Wisc. (April 3, 2018) – Mercury Marine, the world leader in marine propulsion, has launched Vessel Config, a new software management configurator for boatbuilders and dealers.  Vessel Config will guide these direct customers through the configuration process to ensure they are ordering the right Mercury controls and rigging products for their boats.

“Vessel Config fundamentally changes the way customers interact with Mercury,” said John Buelow, Mercury Marine vice president of global category management. “It turns boatbuilders and dealers into virtual engineers, giving them the ability to configure complex systems without assistance.”

With Vessel Config, boat builders and dealers now can prepare the right boat/engine for their customer with ease.  Vessel Config will guide our customers through the configuration process to ensure they are ordering the right Mercury products for their boats and in the end, providing an invaluable service for the end consumer.

“Our customers have been ordering parts the same way for the past 30 years and its time for a change,” Buelow said. “This technology will fundamentally change the way we interact with our customers and how our customers interact with the end consumer.  Customers have been asking for a better way to select parts and this is the first tool that easily explains what parts to order with what engine.”

Products included in Vessel Config include most of the controls and rigging portfolio of parts for new boats or re-power applications.  Engine families that can be configured are FourStroke 40-225hp outboards, Verado L6 200-400R outboards, 115-150hp Pro XS and MerCruiser 4.5L/6.2L/8.2L sterndrives, inboards and tow sports engines. 

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FOND DU LAC, Wis. (February 19, 2018) – Mercury Marine, the world leader in marine propulsion, is reviving a piece of its history as the company has agreed to lease the property at Lake X in Central Florida.  Lake X, a pillar of Mercury’s heritage, was designed and built by Mercury Marine Founder E. Carl Kiekhaefer in 1957 and later sold to the Kirchman Foundation, who still owns the property today.  The facility was designed to be the most secluded marine testing facility in the world with 12,000 acres of land and 1,440 acres of water at Lake Conlin.  

Mercury Marine is closing in on its 80th anniversary (in 2019) and we have a rich heritage that is unmatched in the marine industry,” said Michelle Dauchy, Mercury Marine chief marketing officer.  “Returning to Lake X is an opportunity to build an immersive brand experience around that heritage and capitalize on the popularity of the Mercury brand.  We have been able to host customer and media events as well as take advantage of the lake to test product.”

The location, based in Osceola County, Florida, is roughly three miles long, one-mile wide and nearly six miles in circumference.  Lake X was long used for performance tests of Mercury-powered boats, R&D, new product testing and endurance validation.  Mercury Marine occupied Lake X until 2004 when it chose to not renew its lease.

The secluded freshwater lake is also known for one of Mercury’s most famous PR events that took place in 1957 where a 50,000-mile endurance run, featuring two boats running continuously on a closed 5.8-mile course, 24 hours a day, seven days a week made marine industry history. 

“We hear stories all the time about folks who worked for Mr. Kiekhaefer and their wonderful experiences at Lake X,” said Dauchy. “We want to create new memories and build on our heritage of performance, reliability and to merge together our new Go Boldly brand cache with almost 80 years of history.

MIAMI (Feb. 16, 2018) – Mercury Marine has been awarded a 2018 Innovation Award by the National Marine Manufacturers Association in the Outboard Engine category for its all-new V-6 FourStroke outboard family.  The official launch of the product was made on the opening day of the 2018 Miami International Boat Show and impressed the judges with its new look, design and features that are designed to enhance the boating experience.

“We are honored to win an Innovation Award for our new 3.4L V6 FourStroke platform,” said John Buelow, Mercury Marine vice president of global category management. “These engines are going to change the mid-range market.  The judges were very impressed by the features, especially the top cowl service door that provides easy oil check and fill without removing the cowl.”

The 3.4L V-6 employs a large displacement, naturally aspirated powerhead and proven mid‑section and drive-system designs. Additionally, the 3.4L V-6 outboards are exceptionally versatile, offering the option of mechanical or digital controls, hydraulic or power steering, and black or white cowls on FourStroke-branded products, as well as a variety of accent panel colors.  This versatility makes the new V‑6 an ideal engine for repower applications.

“The market has been very excited about these new engines, and we only launched them 24 hours ago,” said Buelow. “We can’t wait to get these engines into the hands of customers around the world.”

January 17, 2018, FORT WAYNE, INDIANA - MotorMate is proud to announce another year of partnership with Timmy Horton Outdoors, one of the most popular outdoor programming shows on television. 

MotorMate's 2018 partnership will include sponsor recognition in several episodes throughout the season, as well as several THO 365 spots. THO 365 spots are short clips of Tim highlighting fishing techniques, strategies and products to assist the audience in becoming better anglers. THO 365 spots are released weekly across YouTube, other social media sites and the Timmy Horton Outdoors website.

"Tim is one of the most recognized and respected anglers on the professional tournament series, and we are thrilled to be a part of THO again in 2018," said Jon Aichele of MotorMate. "His passion for and dedication to the sport inspires us to at MotorMate - and makes his program the perfect fit for us and our customers."

Since becoming the first angler to win both BASS Angler of the Year and Rookie of the Year in 2000, Tim has established himself as one of the most accomplished anglers on tour, qualifying for 11 BASSmaster Classics and is a five-time BASSmaster champion.

Timmy Horton Outdoors began in 2013 and quickly became one of the highest-rated outdoor programming shows in the nation, a spot it has held to date. The show airs weekly on CBS Sports, The World Fishing Network and AT&T SportsNet Southwest. To learn more, visit timmyhortonoutdoors.com.

MotorMate is made in the USA using marine-grade, high-quality stainless steel components and has high-impact nylon end caps. MotorMate has a lifetime warranty and is available online at MotorMateUSA.com or through its growing dealer and retail network, which now includes more than 200 locations throughout the United States, Canada and Mexico.

 Visit MotorMateUSA.com to view the entire MotorMate lineup, locate the nearest dealer, order online and determine which MotorMate product is the right fit for individual motors.

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MILTON, Ontario (January 11, 2018) – Mercury Marine Canada is celebrating a major milestone at its Milton, Ontario plant, reporting one million hours of no lost time injury.  Milton, which is Mercury’s headquarters in Canada, has been injury-free since 2010.  The plant has 58 employees and houses corporate functions such as finance, sales, marketing, service and is home to Mercury finished goods, P&A and Land ‘N’ Sea Canada. 

“Building and maintaining a culture of safety as well as attention to detail has been the key to our success as a business unit here in Milton” says Georges Jalbert, General Manager.

“By assuring a safe work environment, developing and promoting safe work practices, continually improving processes, and engaging the entire team in working safely every day, our team in Canada has built a solid foundation for continued success,” said John Pfeifer, Mercury Marine president. “Achieving this record over the length of time in which it has occurred is a testimony to the sustainability of our safety culture, reflecting our value for our employees, our customers and the communities where we conduct business.”

Mercury Canada continues to be led by the good work of their joint health and safety committee, a cornerstone for the plant in its continuous improvement journey and safety culture.  Through assessments, evaluations, inspections, training and strategic initiatives, Mercury Canada can ensure that all employees are actively engaged in safety practices.

About Mercury Marine

Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2.5 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com. 

Show Times

CBS Sports

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Airing on Saturdays at 7:00am EST with first episode airing on January 6th, 2018

World Fishing Network

World Fishing Network

 
 
 
New episodes will be airing 4 times a week;

Mondays at 8:00pm EST
Tuesdays at 2:00am EST
Thursdays at 7:00am EST
Saturdays at 2:00pm EST

Repeats from the past seasons will be airing on;

Mondays at 3:00pm EST
Tuesdays at 3:00pm EST
Wednesdays at 3:00pm EST
Thursdays at 3:00pm EST
Fridays at 3:00pm EST

Visit Timmy's Webpage on
Fishing World Network
 

AT&T SportsNet Southwest

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Airings for February are:
 
3/1 9:00AM Wonders of Wildlife
3/4 6:00AM Wonders of Wildlife
3/8 9:00AM The Axiom 3D - Part 1
3/10 5:00PM The Axiom 3D - Part 1 
3/11 2:30PM The Axiom 3D - Part 1 
3/15 9:00AM The Axiom 3D - Part 2
3/17 2:30PM The Axiom 3D - Part 2
3/18 6:00AM The Axiom 3D - Part 2
3/22 9:00AM Yo Yo Tricks
3/24 2:30PM Yo Yo Tricks 
3/25 6:00AM Yo Yo Tricks
3/29 9:00AM TBD
4/1 6:00AM TBD

Timmy Horton Outdoors on MOTV

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From Timmy

"We film only in public waters and my favorite thing to do is provide in depth information that will really help viewers catch more fish. I love to teach and share what I have learned over the years as a professional angler" - Timmy Horton