MIAMI (February 14, 2019)– Mercury Racing has expanded its MAX5 propeller family by adding 15.25-inch-diameter offerings of the base model and the all-new MAX5 ST.  
The Mercury Racing MAX5 propeller, developed and handcrafted by Mercury Racing Propeller artisans, is designed for single and multiple-engine applications, including the 400R outboard and 600 SCi sterndrive. The Lab Finished MAX5 provides a measurable reduction in propeller slip (up to 12 percent). In fact, the MAX5 prop is so efficient builders are finding they can run it higher to take full advantage of engines fitted with the race-proven Sport Master gearcase.  
Bigger is Better  New 15.25-inch-diameter models offer 3-4 percent reduction in slip compared to the 15.00-inch models on select outboard and sterndrive applications that benefit from elevated transom heights. Half-inch pitch offerings enable engines to be dialed-in to their maximum rpm operating range for enhanced throttle response, optimized cruise fuel efficiency and optimal top speed.  
MAX5 ST  The new Mercury Racing MAX5 ST propeller is designed for the 4.6L V8 300R FourStroke outboard with Sport Master gearcase. The shortened exhaust barrel enhances the performance of single-engine bass boats and twin-engine catamarans by keeping the stern planted for a confidence-inspired ride, while the large 15.25-inch-diameter prop stays hooked up at extreme engine heights.  
Initial test results are promising. A 300R FourStroke spinning a 31-inch pitch MAX5 ST prop powered a tournament-loaded Bullet 21 XRS bass boat to 97.5 mph with a mere 7 percent slip!  
All MAX5 propellers feature the Mercury-patented Performance Vent System® (PVS), which enables the user to fine-tune the amount of venting needed for quick planing.  
Visit to view The Artisans – a video on the hand craftsmanship that goes into every Mercury Racing propeller.  
About Mercury Racing:Based in Fond du Lac, Wis., Mercury Racing, a division of Mercury Marine, is a leading provider of highperformance marine propulsion systems for discriminating boaters worldwide, offering an exciting and fulfilling power boating experience on the water. Using leading-edge technology, Mercury Racing produces high-performance outboards, sterndrives, propellers, parts and accessories. Mercury Racing also produces crate engines for the automotive aftermarket industry. Mercury Marine is a division of Brunswick Corp. (NYSE: BC), the world’s leading manufacturer of recreational products, including pleasure boats, marine engines, fitness equipment and billiards. 

 Glenwood, AL – Principals for the Pursuit Channel and the Edmonton, Alberta, Canada-based WILD Television Network (WILD TV) have announced the formation of a strategic alliance to better serve their audiences. The new alliance will offer unique crossover efficiencies and increased target penetration for the hunt-fish-shoot manufacturing community serving the United States, Canada and several key European markets. 

Pursuit Channel and what will become the re-branded “WILD Pursuit” network in Canada combine for 25 years of international broadcasting acumen serving tens of millions of households. WILD launched in 2004. Pursuit is entering its 11th season as a leading distributor of exceptional, Nielsen-measured, independently driven outdoor content. 

“This super-synergized, seamless coalition creates world-class competencies for our continent’s most important, most active conservationists,” said Rusty Faulk, CEO of the Pursuit Channel. “To combine and package a multi-national bundle of enthusiasts on this scale promises to create a next-level portal for our friends and partners in the manufacturing, conservation and political sectors.” 

“This new alliance with Pursuit Channel is thrilling,” said Ryan Kohler, President of the WILD businesses. “WILD Pursuit is the reboot of a great favorite, giving our subscribers access to never-seen-before, top- end outdoor programming. Conversely, Pursuit opens an American pipeline of entertainment featuring the programs of our Canadian content partners, showcasing some of Canada’s – the world’s – most impressive big-game species. Incredible landscapes. Charismatic new personalities.” 

The announcement follows a record-setting pace for Pursuit Channel, which adds a treasure-trove of new shows in 2019, including Bassmasters content. “We are thrilled to be able to air The Bassmasters on Pursuit Channel, which has an unmatched track record of growth among the audiences our anglers and sponsors most want to reach,” heralded Bruce Akin, B.A.S.S. CEO. 

Pursuit Channel is currently active in more than 30 million Nielsen-audited households following a remarkable 15-percent surge in delivery during the past 11 months. The Pursuit Channel – WILD TV 

alliance, creating WILD Pursuit to serve Canada, precedes more big news from Pursuit Channel during next week’s 2019 SHOT Show in Las Vegas, NV (booth #10735, Level 2), and preceding it. 

Pursuit Channel, a categorical leader in HD home delivery, is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and the National Cable Television Cooperative (NCTC). Since subscribing to Nielsen for its reporting in January 2018, Pursuit added 4 million households. Additionally, PursuitUp provides free viewing for hundreds of episodes through ROKU, Amazon Fire TV, iPhone and Androids. 

MOOSE Media,, represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel. 

CONTACT: MOOSE Media @ (662) 492-4000 

FOND DU LAC, Wis. (January 18, 2019)  – Mercury Marine presented its 2018 Customer Satisfaction Index (CSI) award to a record number of dealerships this year, all who embody the highest levels of customer satisfaction. The number of dealers earning the award this year has increased more than 12 percent from a year ago.

“We continually strive for service excellence and to ensure that our dealers share that same vision,” said Jim Helmick, Mercury Marine Director of Field Service Development and Operations. “Achieving a record number of winners in 2018 exemplifies our commitment to making boating better.”

Mercury Marine measures consumers’ satisfaction with the service performed on their Mercury outboard or MerCruiser Sterndrive and inboard products on numerous aspects of the experience.  Customers who have recently sought service from a Mercury dealer are asked to rate their overall service satisfaction with the dealership, and to indicate their likeliness to re-visit the dealership again in the future. 

“As the ratings are determined by customer feedback, it is considered one of the industry’s most prestigious awards,” Helmick said. 

To be eligible for the award, dealerships must be a Mercury Premier Level or Certified Service Level dealer and have maintained a score of greater than 94 out of a possible 100 for 12 consecutive months. Mercury began the program in 2006. 

The CSI score for each dealership is measured and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking them to rate the service received. 

“Customer Service is key to remaining competitive in the evolving marine market place and to retaining long-term customer relationships,” said Helmick. “The dealers who achieve the Service CSI Award status have shown themselves as the benchmark to the industry, delivering world-class service support and providing our customers with the service that they expect.”



FOND DU LAC, Wisc. (Jan. 2, 2019)— Mercury Marine will celebrate its 80thanniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry. 

On January 22, 1939, E. Carl Kiekhaeferpurchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems, as well as marine parts and accessories. 

“80 years ago, Carl Kiekhaefer had a vision for Mercury and that was based around product innovation and technology – and it’s that vision that built the foundation for us to continue to innovate today, said John Pfeifer, Mercury Marine president.  “Mercury has come a long way over the past eight decades because of the hard work and dedication of everyone who has been a part of our journey.  While the past 80 years have been fantastic, we are looking forward to continued growth over the next 80 years and celebrating throughout 2019 with everyone that has made our success possible.”

Mercury, a division of Brunswick Corporation (NYSE: BC), has invested more than $1 billion globally since 2008 into the expansion of research, development and manufacturing capabilities.  In 2018, Mercury successfully launched its largest engine platform in its 80-year history with 19 new four-stroke outboard engines covering the 175-300hp range in both V6 and V8.  The global launches of this engine platform, both in February and May, we heralded in the marine industry and featured in national publications around the world.  

Mercury will celebrate its 80thanniversary throughout the year and showcase some of its strong heritage during the 2019 boat show season. 

“We have a lot to be thankful for and a lot to celebrate,” said Pfeifer. “I’m looking forward to sharing those celebrations around the world.  2019 will be yet another exciting year with more innovations to introduce.”

FOND DU LAC, Wisc. (October 23, 2018)– Mercury Marine has announced that Rich Todhunter has been promoted to Director, Current Product Engineering and Product Integration Engineering replacing Daniel Clarkson who transitioned to Power Products in September.  In this role, Todhunter will be responsible for all current product engineering, product integration, engineering services and on-water test facilities.

Todhunter is a marine industry veteran, having spent almost 15 years with Mercury Marine in a variety of leadership roles where he has been integral in championing several of Mercury’s major engine initiatives.

“This is a key leadership position at Mercury as Rich will not just be responsible for his team, but for the entire integration process with our OEM customers,” said Tim Reid, Mercury Marine Vice President of Product Development & Engineering.  “Rich has done a fantastic job at Mercury and this opportunity allows him and his team to continue to elevate the experience for our customers and foster new relationships in the industry.”

In addition to his career at Mercury, Todhunter has also held key senior leadership positions at Braden Manufacturing, Harsco Industrial and FW Murphy.

“I am honored to have this opportunity and look forward to continuing the world-class product engineering and integration support that our customers have come to expect from Mercury Marine,” said Todhunter. “Working together with our boat builders, we will ensure that our products perform flawlessly and that the boating experience is enhanced every time our product is out on the water.” 

Todhunter has a Bachelor of Science degree in Mechanical Engineering from Oklahoma State University in addition to extensive LSS training

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